Years ago, we had created a huge online store for selling electro material. With wish to increase number of sales we had spent a lot of time regularly updating content in the store and on social media. Despite our effort, we have soon discovered we are spending too much time and money doing that, as our sales were not yet big enough to support our efforts.
We got an idea to develop our own connector, which would allow us to publish special offers on multiple channels at once, while also allowing us to easily change the prices in our online store. We had programmed a simple connector, which served its purpose perfectly. It saved us an enormous amount of time and allowed us to stay present on multiple social media channels. We improved our position in browsers and stayed on top of our promotional offers, even with a small number of employees. Soon the sales began increasing as well. We told our story to our friends and business partners, and they wanted to try out the connector as well.